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An artist at heart, Leeann Hynes love to make jewelry, paint,
and write. She went
to school to study Fine Art and still has an art show from time to time.
She lives in Raleigh, North Carolina with her graphic designer husband, Brandon
Whitesell, and three stray cats that "sort of wandered into our lives over
the years".
Leeann began making jewelry when she applied for a job several years ago to
work for a local jewelry designer. "When I went in for the interview, I thought
that I was applying for office work or that I would have to organize beads
or do something of that nature. The production manager sat me down in a room
and told me to make wire loops for several beads and then connect them. I
had never made a piece of jewelry in my life. Apparently, I was good at it
because I got the job. For the next few years, I made jewelry everyday.
I absolutely loved it. I then started to make my own designs for friends and
family and my presents were always well received."
Leeann
decided to launch her own business when the jewelry designer that she worked
for promoted her to be the buyer for the company and also decided to open
a bead store on the side. "It was a tiny little bead store at first,
but when I left the company in January, it was one of the largest bead stores
on the east coast. Instead of being creative with findings and chain,
I was being "creative" with my spending budget and which delivery service
to use. I felt like I was Bill Murray in "Groundhog Day." Everyday of
my life seemed to repeat over and over again. I think the creative side of
my brain was tired of being pent up and turned in my notice. I left the company
after working there for seven years. I was unemployed for about a week and
then I decided to be "self-employed" and start my own jewelry line. I began
to get my jewelry into local boutiques and I launched my own website in March
of 2005."Leeann works full time out of her home studio in North Carolina.
"I have my own office in our house but during the day I have projects going
on all over the place. My husband came home from work one day and I had a
project on the dining-room table, three projects on the kitchen counter, one
in the oven (clay), two more projects on the floor in my studio, and a wire
macramé project taped down to my office chair. Since he felt that I was taking
over the whole house I have tried to limit myself to two projects at a time.
I have been making jewelry outside since the spring weather is here but I
have learned that if you drop a bead in the grass it is very hard to find.
Making my jewelry seems to have become more than a full time job now. I usually
work about ten hour days but it honestly doesn't feel like work to me. My
husband usually has to tell me to stop making jewelry to spend time with him."
Making her best sales at art festivals or craft shows, Leeann feels that people
have an easier time buying jewelry if they can touch it and try it on. "Last
Christmas, some friends and I had a booth at a local "Art Walk" and I made
$900 in four hours plus I took several orders on the side. Boutiques are my
next favorite place to sell my jewelry."
With a husband that is 100% behind her, Leeann creates jewelry to her hearts
content. "My husband has not complained once about this giant lifestyle
change. He says that I am so much happier now and that makes him happy. Just
for fun, I make up a story about "my new boss" and how hard she is to work
for so we can commiserate together about our work day. The rest of my family
thought that I was a little bit crazy when I quit my job, but since I have
been working so hard at it and doing well, they appear to see now what it
is I am trying to do."
When asked what the biggest challenges that she has faced with her business,
Leeann replied, "For me, the biggest challenge is making "connections." I
am a little bit on the shy side and I have a hard time just going up to a
store owner or a representative and saying "would you like to sell my jewelry?"
I am not very good at the PR part of the business but I am getting better
at it. I have learned that having another store carry my jewelry is equal
to that Florida vacation that I want or a new pair of shoes. Pushing my wares
is a bit of a challenge but I am becoming more confident, not just in my jewelry
but in myself as well."
Leeann was lucky to have such a great mentor as her boss, Cynthia from
Ornamentea.
"She was not only ahead of her time with her jewelry designs but also with
the quality of supplies and tools that she used to make her jewelry. I feel
like I learned so much from her about jewelry making techniques and about
individual style. She also has a great head for business. The bead store that
she owns, Ornamentea,
expanded four times while I worked for her and she is just getting ready to
open a second store."
"My biggest influences now are all of my friends and the women on the forums
that have started their own businesses. It's a wonderful thing to see all
these women helping out other women with pricing questions, packing dilemmas,
and vendor information. I really have learned so much from each one even though
I've never met most of the ladies. If I have a problem or I need a critique
on a certain project, I throw my question up on the forum and several people
will answer my question. These forums have helped me make some really important
decisions in my business. I also feel a sort of empowerment that there are
so many women starting their own businesses and helping each other out."
I asked Leeann who she admired. "I was blown away when I saw the "Alphonse
Mucha Exhibit" at our local museum. I have always loved Art Deco and I was
shocked to learn not only that he painted, but he also made furniture and
exquisite jewelry. I realized for the first time that jewelry is art and not
something you just match with your work shirt. It can really be a statement.
Now I think of my jewelry as little paintings. Sometimes I will make a piece
two or three times before it comes out to be exactly the way I want it to
be."
One of Leeann's biggest success from jewelry designing is that she creates
something everyday. "I absolutely love that. The fact that other people like
what I make is an added bonus. Since I started my own business, I have made
some wonderful friendships, learned more about money than I ever wanted to
know, and I really feel like I am doing what I am supposed to be doing.
The only draw back is that my boss can be a huge pain in neck sometimes."
I hope that you enjoyed peeking into the life of one of our own jewelry
designers. Leeann is quite a bit different than I had in mind from visiting
with her on forums. It is always so fun to see a picture of people that
you chat with every day and get to know their daily routines. You can
visit Leeann's website at
Stir Studios
Discuss this article on our forum:
Jewelry Making
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